Integration: Wix + Facebook and Instagram Shops

GoDataFeed has created a seamless integration between Wix users and Facebook and Instagram Shops, providing businesses with a hassle-free way to connect, optimize, and validate their product data. This comprehensive solution expands sellers' market footprint into Meta's highly profitable sales channel.

If you haven't already, your first step is to add our Facebook Shops by GoDataFeed app from the Wix App Market by clicking "Add to Site". Select your preferred plan type, and follow the steps shown to sign up for GoDataFeed.

Getting started with Facebook and Instagram Shops

Make sure your business is eligible for a Shop.
To seamlessly connect the products in your online store to Facebook and Instagram, and automatically submit the most up-to-date product data to your Shop daily, you need a product feed. You can build a feed within GoDataFeed to either replace your existing feed, or create a new one.

To build a feed in GoDataFeed, add a new feed template in GoDataFeed and select our Facebook and Instagram Shops feed. Our Facebook and Instagram feeds are auto-mapped for stores with Wix Imports. There may be additional changes you wish to make and if so you can request a feed setup and our team can build this for you, or you can follow the steps in the section below to set up your feed.
Set your Shop Checkout URL in Commerce Manager (Required). Meta requires a Checkout URL so customers can complete purchases on your website.

See Meta instructions: Add a Checkout URL for your Shop and Set Up Checkout URL (Developer Guide).
Create and design your Shop and customize your collections in Commerce Manager on desktop.

How it works

The graphic below outlines how the Facebook Shops by GoDataFeed app works to connect your Wix products to your Facebook Shop.

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Your GoDataFeed Account

When you sign into GoDataFeed, you will land on the Dashboard page where you will see the Getting Started card. Connecting the Facebook Shops by GoDataFeed app to your Wix store allows our system to:

import products from your Wix store into our system without you having to configure additional settings
automatically adds the Facebook and Instagram Shops feed to your GoDataFeed account

You will see the status of the Wix import and the Wix connect on the Getting Started card.

If the import is successful, click the 'go to catalog' link to review your imported products:

If there was an issue importing your products, click here to review your import settings, or select on of the Support options to contact us:

We recommend you review your imported Wix catalog to ensure all of your products have imported successfully and are coming in as expected, and to determine if additional import settings need to be configured.

How to review and download your imported catalog data:
1. After you have clicked on the 'go to catalog' link on your Dashboard, you will land on the Catalog page. In the left side menu you can click the "Download" button here to download a zipped .CSV file of your product data:
2. Open the .CSV file within the zip in your favorite spreadsheet application
3. The top row of your downloaded Import file displays your product data fields (i.e. - the data points available to map into your feeds) -- browse through the file to view your available data our system is importing from your product catalog as you have it set up in Wix
4. The top row of your downloaded Import file displays your product data fields (i.e. - the data points available to map into your feeds) and you can browse through the file to view available data for these fields.
Meta requires a Checkout URL so customers can complete purchases on your website. You set this directly in Commerce Manager (not inside GoDataFeed).
1. Go to Commerce Manager and select your shop.
2. Go to Settings > stay on the General tab.
3. Under Shop details, click Edit next to Checkout URL.
4. Enter the URL customers should use to check out on your site and Save.
Please refer to the following Meta help articles:

Initial setup: Add a Checkout URL for Your Shop
Technical requirements and parameter formats: Set Up Checkout URL (Developer Guide)
The Facebook and Instagram Shops feed has been already added to your Feeds. When the import of your products from Wix is completed, the feed will auto-compile and our system will auto-map your Wix product data fields into the feed template as required by Facebook.

To review your feed you can click 'go to feed' on the Getting Started card on your Dashboard, or in the left nav, click 'Feeds' then Facebook and Instagram Shops:

Follow the steps in the next section to walk through the different feed setup pages.
Connecting the Meta Business Extension (MBE) in GoDataFeed allows easy feed submission to Commerce Manager and syncing orders from Facebook and Instagram Shops back to your platform.

Inside of your Facebook and Instagram Shops feed, there is a page titled 'Meta Business Extension', you will see this in the left side navigation. Click here:

Then click the 'Connect' button to walk through the steps on screen:

For reference here is a step-by-step of what this process looks like.
Your feed includes a product link field. This is the URL customers click from Meta surfaces. If you want customers to land directly in checkout (instead of only a product page), the link must be formatted as a checkout link that works for your website.

Important

The checkout URL format is the responsibility of the store owner. GoDataFeed can append text/parameters to your existing URLs, but you must provide the correct format that your site supports.

What to provide GoDataFeed Support if you want us to update your links:
- Your desired base checkout URL or endpoint (example: /checkout or /cart)
- The exact parameter format your site requires for product/variant and quantity
- Whether you want to send users to cart first or directly to checkout
Meta’s technical requirements for checkout URL formatting (including passing products/quantity) are documented here: Set Up Checkout URL

Examples vary by platform. Confirm what works on your site before requesting updates.

Review your Facebook and Instagram Shops feed

Our system auto-maps the feed fields required by Facebook, and auto-submits the feed for you. However, we recommend you review these feed mappings, as well as additional mappings or optimizations you want to include in your feed. You will also want to review our system's validation messages, and the Processing Report for any feed issues.

What is feed mapping?

Feed mapping is the process of inputting your imported product catalog data points (found in the top row of your downloaded import file show in the 'Review your imported Wix catalog' section above) into the feed template's data points so that you are submitting the correct product data -- in the correct format -- to Meta.

How to review, add, or adjust feed mappings:
1. In your Facebook and Instagram Shops feed > click 'Mapping' in the left-side menu.
2. Our system has automatically mapped some fields for you. So by default, fields like Sku, Price, URL, ImageURL, Brand, Description and Title feed fields, may already be populated in the Mappings column.
  
  You can add, adjust, or remove these default field mappings at any time.
  
  You can sort Mappings by category. We highly recommend sorting by 'Required' fields first, before moving on to map additional feed fields.
3. The 'Mappings' column on the right side of the screen is where you click into any Mapping field and 1) Select the product ([P]) value from the dropdown menu of your available product data fields that contains the corresponding product information for the feed field, or 2) enter in a static value that will apply to all products.
  
  For example, you will select your [P].[description] product field to map the descriptions of your products into the 'description' feed field like this:
  
  Or you can enter a static value that will apply to ALL products. For example, for the 'condition' feed field you can enter 'New' to submit the condition of all your products as 'New'.
  
  Remember, to confirm what [P] product fields we are receiving from Wix, and to confirm you have available data in those product fields, you will download your import product catalog file.csv to assist you in accurately mapping your product data into your feed. The steps to do this are outlined in the previous section.
4. Click the blue "Save" button whenever you add, remove, or change any Mappings.
If you have made changes to your feed mappings, or optionally set up filters, assigned categories and created rules, you will need to compile your feed.

What does compiling the feed do?

Compiling a feed applies all of the Mappings, Filters, Categories, and Rules to a feed. Also, our system runs a data validation of your feed data against channel requirements. After a feed is successfully compiled a feed file that can be downloaded and reviewed, as well as a Validation Summary of errors, warnings, and optimization recommendations are produced in our App.

We recommend you compile your feed any time you make adjustments and review the resulting Validation Summary.

How to compile your feed:

Simply click the 'Compile' button located here in the left-side menu:
When the compilation is complete, a 'Validation Summary' card appears on top of the 'Feed' page.

How to review Validation messages:
1. Click on any of the 4 bubbles to expand the messages for that category
2. You will see the message, message type, the % and total number of the affected products
3. Click on any message to review more details and review the channel requirements, and either create a rule or map a new field to resolve
Best practice

We recommend reviewing and resolving Error messages first, as products affected by errors will not be submitted to the channel.
In order to submit the feed and review the subsequent Processing Report, which includes feed errors returned from the channel, the Meta Business Extension must be connected.

Attention

If you have already connected the MBE via the Dashboard outlined in the previous section, you should see the "Connection Successful" screen shown below. If you do not see this screen, walk through the steps below to connect.
1. In your Facebook and Instagram feed click 'Meta Business Extension (MBE) Dashboard' on the left-side menu
2. Click the "CONNECT" button
3. Follow the prompts provided in App to make the connection
Once completed the page should look like the following:
Follow the steps below to submit the completed feed to Meta:
1. Click 'Settings' in the left-side menu of the feed
2. Scroll to the 'Feed Submission' card
3. The 'Ingestion Source Type' should have the value 'primary' populated, and the 'Feed Id' field will also have a value populated:
4. The 'Schedule' button should be toggled ON, indicating the time and days your feed will automatically submit to your Commerce Manager
Once the feed has been submitted, Meta will return a Processing Report that informs you whether the channel has accepted the feed, or if the feed has any rejected any items. Users can leverage the information in the Processing Report to determine how optimize their feed, and how to resolve listed errors that are preventing some products from listing in the destination.

When it comes to these destinations the types of errors returned may be unique to a product type or an account level issue. Please note you may need to configure additional settings or permission in your Meta account.

How to review the Processing Report:
1. Click 'Processing Report' from the left-side menu
2. Just like the 'Validation Summary', you will have a 'Summary' section in the Processing Report, and you can click on any card to expand the messages for that category
3. You can also click the "Download Reports" button to download the full report