In order to import your product data to be used in channel feeds, you should provide a product file (.txt, .csv or .xml) that contains all of the following fields. Note: the field names do not have to be the same as listed below.

Minimum required fields:

• Unique ID (SKU)
• Product name
• Product description
• Price
• Sale price
• Product landing page URL (for digital advertising channels)
• Main image URL (and any additional image urls)
• Merchant category breadcrumb (from your store site structure or Google Shopping structure)
• Product type
• Manufacturer/brand (if not your own brand)
• MPN (manufacturer part number)
• Variations
  • Parentage (parent or child)
  • Parent SKU (unique for each group of children)
  • Variation theme
    • "size"
    • "color"
    • "size-color"
    • and so on...
  • Variation values
    • column for "Size" with size values for every product that varies by size
    • column for "Color" with color values for every product that varies by color
    • and so on...

The file can be tab-delimited TXT, comma-delimited CSV, or XML format. We can import a file via FTP, SFTP, or HTTP. We provide an FTP location at no cost.

Please see the specs document for details and samples.