A custom feed is a feed template that can be modified and is unique to your account.

Custom feeds allow you to control the fields, validation rules, settings and so on. This is opposed to common channel templates which are pre-built and maintained by our system and ready to be added to any store. If a channel updates their feed specs, then we will update the common feed template for all customers. Any modifications to the template fields of a custom feed will need to be maintained by you.

Cloning a feed creates a custom feed

When you clone a common feed we generate a custom feed using all of the existing setting you chose to clone over. This means you can customize a common feed template by cloning it. Cloning a feed allows you to add or remove feed fields, add or remove validation warnings and errors, change the file format, and so on. 

Learn more here: How do I clone a feed?

Adding your custom feed template to other stores on your account

You can also make custom feeds available for any store on your account, across all of your stores. This is especially useful for agencies or anyone with multiple clients or stores. For example, when you want to customize your Google feeds or build a feed template for a special use case and use it for many of your clients.

One advantage to custom feeds is that you can make them available to add to any store on your account.

Example use case

You are an agency and you manage digital advertising for many clients. There is a channel or feed template that does not exist in our system. You build a custom feed template for one client, but now you want to add the same template to other clients in your account. 

Enabling a custom feed to be available for all stores

To make your custom feed template available to add to your other stores follow these steps:

1. Open the custom feed
2. Go to Template
3. Find and enable the checkbox for "Make available to all stores on this account"
4. Save
   

Adding a custom feed to other stores

To add your custom feed template to your other stores follow these steps:

1. Open the desired client store
2. Go to Feeds
3. Click the plus button to add a feed template
4. Choose Channel Templates
5. Find the custom feed template by searching the template name OR scroll to the end of the list
6. Select the desired template to add