🚀 Introducing FeedPilot: Your Personal Co-Pilot for Smarter Feed Optimization

FeedPilot transforms how you optimize product feeds by replacing guesswork with proven strategies. Instead of starting from scratch, you’ll now see curated, prebuilt rules tailored to your import type, shopping channel, and catalog goals — all in one place.

Built from 4+ years of real-world data and account manager insight, FeedPilot helps you make confident decisions faster, surfacing the rules that work best for your business and evolving as your feed data grows.

Why FeedPilot matters

🔹 Pilot your own feed: Personalized guidance without losing control

🔹 Navigate complexity: Quickly surface rules that actually work

🔹 Accelerate with confidence: Apply effective optimizations from day one

🔹 Built on experience: Backed by real-world performance insights

Where is it located? 

You can access the Feedpilot by navigating to the filter or rule sections of any one of your feeds and clicking the FeedPilot button to open the model and see the list of available rules. These rules may vary per store as they are unique to the feed and import type. You can then select your preferred rules and add the selected rules to your account. Once added you will want to review the logic for each rule is applicable to your import but you can then preview your feed to compile the feed to see the rules applied. 

Check out our explainer video and references in this article to see how FeedPilot works. 

Feed Filters page

In the Filters page, the FeedPilot button is listed in the Filters list. Click the "FeedPilot" button to launch the modal and view filter rules to exclude products from your feed.

Feed Rules page

In the Rules page, the FeedPilot button is listed in the Rules list. Click the "FeedPilot" button to launch the modal and view custom feed rules for your import source. 

How to navigate the FeedPilot modal (custom rules)

• Sort through custom rules by Field 
  Use the dropdown menus at the top left to filter custom rules: 
  🔍Field lets you narrow down rules based on the feed field you want to optimize (e.g., color, description, gender).
• Search for filter or custom rules
  Use the search bar in the top right to quickly find relevant rules or filters by keyword. Results will update in real time to match your query.
• Browse All, Suggested, or Automated
  Toggle between the tabs to view curated or automated rules tailored to your import source and feed setup.

Custom rules and filter rules marked with a green favorite label are commonly recommended and widely used for improving feed performance.

How to select and add custom rules and filter rules

To apply custom rules or filter rules, simply click the checkbox next to the rules you'd like to apply. You can select one or multiple rules at a time. 

Once you’ve made your selections, click the "Add selected rules" button at the bottom right of the modal to proceed. After adding rules, you can review rule settings and adjust parameters if needed.