Overview

The Pinterest Creative Catalog feed template allows you to publish image and video creatives to Pinterest Ads Manager. Unlike a traditional product catalog, Creative Catalogs are designed for branded content, lifestyle imagery, influencer content, and videos that don't represent physical products.

Once your feed is published, Pinterest creates Pins from your creative assets that can be organized into Pin Groups and used in Awareness, Consideration, or Conversion campaigns.

Before you begin

Before publishing your feed, make sure you have:

• A Pinterest Business account
• A Creative Catalog created in Pinterest Ads Manager
• A Pinterest Creative Catalog feed configured in GoDataFeed
• A Hosted Feed URL

Supported fields

Include your Required/Optional field tables here.

Publishing from GoDataFeed

1. From your GoDataFeed account, open your Pinterest Creative Catalog feed.
2. Configure the required field mappings.
3. Generate the feed.
4. Copy the Hosted Feed URL.

You'll use this URL when creating the data source in Pinterest.

Uploading into Pinterest

Step 1 — Create a Creative Catalog

1. Log in to Pinterest Ads Manager.
2. Navigate to Catalogs.
3. Click Create Catalog.
4. Select Creative.
5. Give the catalog a name.

Step 2 — Add your feed

1. Open your new Creative Catalog.
2. Select Data Sources.
3. Click Add Data Source.
4. Enter a name.
5. Paste the Hosted Feed URL from GoDataFeed.
6. Select the feed format.
7. Choose the refresh schedule.
8. Click Submit.

Step 3 — Verify the feed

After Pinterest finishes processing the feed:

• Verify it imported successfully.
• Review any warnings or errors.
• Open Diagnostics if troubleshooting is needed.

After publishing

Once your feed has been successfully imported, you can:

• Review Diagnostics
• Create Pin Groups
• Launch Creative Catalog campaigns

Creating Pin Groups (Optional)

Pin Groups allow you to organize your creative assets using filters like category or media type.

1. Open Pin Groups.
2. Click Create Pin Group.
3. Apply filters.
4. Click to create Pin group.

Creating Campaigns (Optional)

Creative Catalog campaigns support:

• Brand Awareness
• Consideration
• Conversion

When creating the campaign:

1. Select one of the supported campaign objectives.
2. Choose Select Pin Groups.
3. Select the Pin Groups to advertise.
4. Finish configuring the campaign and publish.

Troubleshooting

• Feed doesn't import
• Missing required fields
• Invalid image or video URLs
• Diagnostics and validation errors

If you need additional support you can contact our support team for further assistance with an issue. Be sure to provide any affected sku's or screenshots of where you are encountering an issue.

Open a support ticket

Looking for a different Pinterest feed type?

Creative Catalogs are built for branded content, lifestyle imagery, and video — not individual products. If that's not what you're after, here's where to go instead:

Publish a standard product catalog

If you're advertising physical products rather than lifestyle or branded content, use a standard product catalog instead. See Feed: Pinterest - Publishing a feed to Pinterest.

Showcase local store inventory

If you have physical store locations and want to show shoppers accurate, store-specific pricing and availability nearby, set up Local Inventory instead. This takes two feeds, set up in order:

1. First, upload your store locations. See Feed: Publishing Store Locations to Pinterest.
2. Then, publish your Local Inventory feed to link products to those stores. See Feed: Publishing a Local Inventory Feed to Pinterest.

Related Help articles: 

📌 FAQ: How to submit a feed

📌 All-in-one Feed Setup Overview Guide

📌 Feed: How to use feed rule operators to optimize your feed