To begin, you'll need a Pinterest business account.

You can create a product catalog for your entire inventory from within your business account. You can create product pins manually, but connecting a data source is far more efficient. Please note you may need to remove a previous feed in order for the new feed to update as expected.

Connect your inventory to your product catalog

Assuming you've already imported your data to GoDataFeed (or other product data management platform) and have mapped/optimized your Pinterest feed accordingly, the next thing you'll need to do is find your feed pull — or data source — URL.

1. Go to Pinterest > Ads > Catalogs.
2. Fill out the new data source form if you do not have any existing data sources, otherwise, you may need to first click "Add new data source."
3. Enter a name like "GoDataFeed."
4. Copy and paste the feed URL from the feed settings page in GoDataFeed.
5. Skip the Username and Password fields.
6. Choose your Country/Region, Language, default currency, and availability.
7. Lastly, select a time at which Pinterest will fetch the feed. Coordinate this time with your import and how long it takes to complete. Set Pinterest to fetch at a time well after GoDataFeed imports your data and compiles your feed.

In GoDataFeed, go to Feeds > Pinterest > Settings and click to create a feed pull URL. The feed pull URL is what Pinterest will use to download and update your catalog.

Copy & paste your feed pull URL to your Pinterest data source URL.

For the full step-by-step on publishing a standard product feed to Pinterest — including field mapping and troubleshooting — see Feed: Pinterest - Publishing a feed to Pinterest.

Ready to go beyond a standard product catalog?

Once your primary feed is connected, you can layer on additional Pinterest feed types depending on what you're trying to do: draw shoppers into your physical stores, or publish branded and lifestyle content that isn't tied to individual products.

Showcase local store inventory

If you have physical store locations, Local Inventory feeds let Pinterest show shoppers accurate, store-specific pricing and availability near them — along with calls-to-action like In stock near you, Order local delivery, and Pick up in store. This takes two feeds, set up in order:

1. First, upload your store locations. See Feed: Publishing Store Locations to Pinterest.
2. Then, publish your Local Inventory feed to link products to those stores. See Feed: Publishing a Local Inventory Feed to Pinterest.

Publish branded or lifestyle content

If you want to promote branded content, lifestyle imagery, influencer content, or video that doesn't represent individual products, use a Creative Catalog instead of a standard product catalog. See Feed: Pinterest Creative Catalog.