To force the product page on Bigcommerce to load a specific variation product you can append the sku value as a query string. You can build a feed rule to do this for you in the feed using the concatenation function:
Here's what the rule will look like
SET [F].[link]
(or whatever the feed product URL field is called)
TO [P].[Product URL]
+ ?sku=
+ [P].[sku]
WHERE [P].[Product URL]
is not empty
Note, ?sku=
is static text, while the other fields are dynamic from your product catalog
Here's what the final value will look like
https://www.shopname.com/product-handle/?sku=123
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