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Feed: Facebook - How to Optimize your Facebook Feed for Ad Success

Yesenia DeSalle
Yesenia DeSalle
  • Updated

We've created this helpful article with tips & suggestions to help you get the most out of your shop on Facebook and Instagram by optimizing your Facebook feed within Godatafeed for a high-quality catalog. (Source: Facebook)



Catalog: A catalog is a business asset that contains the products you want to advertise or sell across Meta technologies.

Product Set: A product set is a group of products in your catalog. You can create and use sets to feature certain products in your ads and shops on Facebook and Instagram.

Collection: You can create and feature collections of your products to help customers find the products that are right for them when they visit your shop. Each collection will have a name, an optional description, and cover media and can include two or more products.


4 Best practices to maintain a high-quality catalog

  1. Use one catalog
  2. Maintain a high match rate
  3. Ensure website consistency
  4. Provide rich product data

Use one catalog

Use one catalog for all your products and activities on Meta, instead of creating multiple catalogs. Create product sets instead of creating multiple catalogs. For Shops, create and feature collections of your products. Set up a shop with the same catalog. Localize your catalog for multiple countries/ languages. Benefits of using one Catalog: 

  • Simplify inventory management
  • Optimize your catalog match rate
  • Build your audience
  • Avoid delays in reaching peak performance
  • Sell on Instagram or Facebook with Shops
  • No impact on current campaigns. 

High Match Rate

Aime for a match rate above 75%, ideally above 90%. A high percentage indicates that more of the products that people are interacting 

  • Complete setup
  • Provide required Pizel/SDK data
  • Avoid Duplication 
  • Troubleshoot issues

Ensure Website Consistency

Ensure product consistency with your website. All items on your website are in your catalog and visible in ads and in your shop. Add all the products you sell on your website to your catalog on Meta: 

Provide Rich Product Data

Product details and high-quality visuals help potential shoppers discover your products. Provide rich data in your catalog for ads across formats. 

  • Give rich data on as many attributes and product variations as possible. Such as color, size, pattern, material, gender, video.
    • Submitting multiple images in a 1:1 or 4:5 format is ideal 
  • Boost discovery
  • Maintain parity and freshness by scheduling frequent updates on Meta and within GoDataFeed
  • Always meet minimum requirements to prevent missing data points. If you are using GoDataFeed then our feed templates prevent any items from submitting on the feed level by showing them as an error on your Feed template. Review your validation messages for any errors to resolve these issues. 

You can apply some of these suggestions to your feed in Godatafeed by ...

  • Customizing your product data with rules: Create custom rules for your titles, descriptions, or any field you want to customize. If you don't have certain product attributes available at the import level you can customize your product data with rules to create values based on other product attributes within your feed. Such as setting "age_group" to "adult" for all items for a product catalog of mostly adult jewelry etc. 

  • Promotion rules: Assign specific values to custom labels so you can define and create campaigns or subdivide your products such as labeling certain collections, seasons, or product type. There are a set number of "custom_label" fields available so keep that in mind when creating these labels but you can also use "product_type" for category based branches to segment your data. 
  • Schedule catalog import and feed submissions with your GoDataFeed account to unsure you are using all of the available import times within your plan. Bringing in the data at multiple times a day and ensuring frequent feed submissions are the best way to ensure price and quantity are updating frequently. 
  • Mapping "item_group_id" to a parentsku based value to group parent and child variations. 
Contact our support team for further assistance with this issue. Be sure to provide any affected sku's or screenshots of where you are encountering an issue.

Open a support ticket


Related Help articles: 

📌 Feed: Facebook - Meta (Facebook): Data Feed Specifications for Catalogs

📌 Feed: Facebook and Instagram Shops

📌 All-in-one Feed Setup Overview Guide

📌 Request a feed setup by GoDataFeed

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