Welcome to the world of data feed management! Let’s start with a small introduction. What is a feed? And why is feed management important?
What is a feed?
- A feed is a digitized version of a company’s complete inventory, including both physical and digital products
- It includes attributes like product title, brand, prices, and description, landing pages, or images of each product
- Additional attributes in a feed depend on the type of items included and on which information is specifically needed for online sales and advertising
Feed management boosts visibility and sales
Feed management involves optimizing and refining product data to enhance the quality of product feeds and improve performance across various selling channels such as Google, Facebook/Instagram, Microsoft Advertising, Pinterest, and marketplaces like Amazon, Walmart, and eBay. This process ensures better results in feed-based campaigns by ensuring that product information is accurate, relevant, and well-structured for each platform.
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