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Tutorial: Introduction to feed management

Sarah B
Sarah B
  • Updated

Welcome to the world of data feed management!

Let’s start with a small introduction. What is feed management and a feed in general?


  • A feed is a digitized version of a company’s complete inventory, including both physical and digital products
  • It includes attributes like product title, brand, prices, and description, landing pages, or images of each product
  • Additional attributes in a feed depend on the type of items included and on which information is specifically needed for online sales and advertising

Feed Management

  • Feed Management is used to tailor and optimize product information to improve feed quality and results for feed-based campaigns


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