Phases of a product feed

1. Collecting product data

Making a feed begins with collecting data from one or more sources.

This step is known as data integration. GoDataFeed lets you easily import data from multiple sources.

2. Modifying product data

Then that product data needs to be modified, or more specifically, optimized to succeed on the target channel.

All channels have different data requirements, different audiences, etc. It’s important that each feed is individually tailored to its target channel.

Optimization includes:

• Filters to exclude products
• Categorization to meet the specific taxonomy of the channel
• Custom rules to optimize data

GoDataFeed features a powerful toolset to help you do all of that and more.

3. Distributing product data to shopping channels

Lastly, the completed feed gets submitted or uploaded to the target channel. This step is also known as syndication or exporting.

Multi-channel feed syndication is a core function of GoDataFeed — make and experiment with countless feeds to all of your favorite channels.

Ways to submit product data to channels

In general, there are three ways to look at product data integration with shopping channels:

Manual integration

This involves using data from your shop system, PIM, other feed-based channels, or simply exporting spreadsheet data and uploading it to a channel… but can get complicated if:

• Your inventory grows
• Your prices and/or data changes often
• You want to expand to new channels

Direct connection

Some custom solutions can pull data from one system and push it directly to channels or to a feed management platform.

Typically, direct connections rely on custom approaches that involve development work and can be time-consuming, complex, and costly.