Phases of a data feed
Your product feed might technically be a bunch of product information, but it represents a lot more than that. A feed includes information that has been tailored to a specific channel and sometimes with specific goals in mind (like targeting). There are three basic steps involved when preparing your feed:
- Collect (Import)
- You need to pull product information from numerous sources such as a PIM or spreadsheet.
- This step is known as data integration.
- This is how you create a feed (and also keep it up to date)
- Modify (Compile)
- You will need to tailor and optimize this raw product information specifically for each individual channel.
- This step is important because, for example, Facebook will have different requirements (and a completely different audience) than Amazon.
- It is important that you prepare each feed for success on each specific channel
- Filters to exclude products
- Categorization to meet the specific taxonomy of the channel
- Custom rules to manipulate and optimize data
- Distribute (Submit / Pull)
- Finally, it’s time for you to distribute those product feeds to your target channels like Facebook or Google.
- This is also known as syndication or exporting data
Ways to connect
In general, there are two ways to look at product data integration and feed creation:
- Taking data from spreadsheet applications such as Excel or Google Spreadsheet to create a product list
- Using data from your shop system, PIM system, or other feed-based channels, you can populate these files
- If you have a small inventory, the feed can be created directly within the target channel
Software and direct connections
- Involves using pre-set integrations that can pull data from another system and push it directly to a feed management software
- Data from your PIM can go straight into the designated platform, where you will do bulk data editing and manage distribution to channels with automation and extra tools Feed creation
When you're ready to continue, click next.