Before you can run dynamic ads on AdRoll, you'll need to connect your product feed.

Your product feed is a file containing information about all of the products on your web store. AdRoll's dynamic ads leverage content from your product feed file to be loaded when your ad is displayed.

To connect your product feed, you'll first need to place your AdRoll Pixel and make sure it's active. Once your pixel has been placed, follow the instructions below to connect your product feed to AdRoll via GoDataFeed.

Create a new AdRoll product feed

Step 1: Add AdRoll to your feeds

1. Log into your GoDataFeed dashboard

2. Navigate to the Feeds tab in the top menu

3. Click the Channel Templates feed builder option
   

   

4. Click Select to add the Adroll API feed to your store
   

   

Step 2: Activate the AdRoll feed in your feeds dashboard

Step 3: Set up your feed

1. GoDataFeed will automatically map known attribute values. If applicable, add additional values. Save.
   

   

2. Compile the feed
   
   

Step 4: When the compilation is complete, a link to your AdRoll account will appear on the feed page. Click Adroll Dashboard, then click connect to begin the API integration.

Step 5: Authorize GoDataFeed to access your AdRoll account

Step 6: You will be redirected to Adroll where you will enter your login credentials and authorize GoDataFeed to access your account.

Step 7: When authorization is complete, you will be redirected back to GoDataFeed where you will select the AdRoll advertiser profile you want to link.

Step 8: When the advertiser profile is linked successfully, you will be redirected to the feed dashboard where you will be prompted to set up a feed pull URL. Click the Go to Feed Settings button or navigate to the feed settings tab in the side menu.

Step 9: Follow the prompts to create a feed pull URL

Step 10: Navigate to the feed dashboard by clicking AdRoll Dashboard in the side menu. From here, you can connect or update the feed pull URL, view results, match rate metrics, etc.