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Feed: Facebook and Instagram Shops

Sarah Bacchus
Sarah Bacchus
  • Updated

Facebook and Instagram shops provide an online storefront where people can view and purchase your products directly on Facebook and Instagram.

Getting started with Facebook and Instagram Shops

  1. Make sure your business is eligible for a shop.
  2. To seamlessly connect the products in your online store to Facebook and Instagram, and automatically submit the most up-to-date product data to your Shop daily, you need a product feed. You can build a feed within GoDataFeed to either replace your existing feed, or create a new one.

    To build a feed in GoDataFeed, add a new feed template in GoDataFeed and select our Facebook and Instagram Shops feed. Our Facebook and Instagram feeds are auto-mapped for stores with Wix Imports. There may be additional changes you wish to make and if so you can request a feed setup and our team can build this for you, or you can follow the steps in the section below to set up your feed. 

  3. Create your shop, customize your collections, and design your shop in Commerce Manager on desktop.

meta - blue.png Review your Facebook and Instagram Shops feed 

Our system auto-maps the feed fields required by Facebook, and auto-submits the feed for you. However, we recommend you review these feed mappings, as well as additional mappings or optimizations you want to include in your feed. You will also want to review our system's validation messages, and the Processing Report for any feed issues.

  • What is feed mapping?

    Feed mapping is the process of inputting your imported product catalog data points (found in the top row of your downloaded import file show in the 'Review your imported Wix catalog' section above) into the feed template's data points so that you are submitting the correct product data -- in the correct format -- to Meta.

    How to review, add, or adjust feed mappings:

      1. In your Facebook and Instagram Shops feed > click 'Mapping' in the left-side menu. 


      2. Our system has automatically mapped some fields for you. So by default, fields like Sku, Price, URL, ImageURL, Brand, Description and Title feed fields, may already be populated in the Mappings column.

        You can add, adjust, or remove these default field mappings at any time.

        You can sort Mappings by category. We highly recommend sorting by 'Required' fields first, before moving on to map additional feed fields.

        example mappings.png

      3. The 'Mappings' column on the right side of the screen is where you click into any Mapping field and 1) Select the product ([P]) value from the dropdown menu of your available product data fields that contains the corresponding product information for the feed field, or 2) enter in a static value that will apply to all products.

        For example, you will select your [P].[description] product field to map the descriptions of your products into the 'description' feed field like this:

        mapping fields.png

        Or you can enter a static value that will apply to ALL products. For example, for the 'condition' feed field you can enter 'New' to submit the condition of all your products as 'New'.

        Remember, to confirm what [P] product fields we are receiving from Wix, and to confirm you have available data in those product fields, you will download your import product catalog file.csv to assist you in accurately mapping your product data into your feed. The steps to do this are outlined in the previous section.

      4. Click the blue "Save" button whenever you add, remove, or change any Mappings.


  • If you have made changes to your feed mappings, or optionally set up filters, assigned categories and created rules, you will need to compile your feed. 

    What does compiling the feed do?

    Compiling a feed applies all of the Mappings, Filters, Categories, and Rules to a feed. Also, our system runs a data validation of your feed data against channel requirements. After a feed is successfully compiled a feed file that can be downloaded and reviewed, as well as a Validation Summary of errors, warnings, and optimization recommendations are produced in our App. 

    We recommend you compile your feed any time you make adjustments and review the resulting Validation Summary.

    How to compile your feed:

    Simply click the 'Compile' button located here in the left-side menu:

    Compile - Facebook.png

  • When the compilation is complete, a 'Validation Summary' card appears on top of the 'Catalog' page.

    FB Validation Summary.png

    How to review Validation messages:

    1. Click on any of the 4 cards to expand the messages for that category
    2. You will see the message, message type, the % and total number of the affected products
    3. Click on any message to review more details and review the channel requirements, and either create a rule or map a new field to resolve



    Best practice

    We recommend reviewing and resolving Error messages first, as products affected by errors will not be submitted to the channel.

  • In order to submit the feed and review the subsequent Processing Report, which includes feed errors returned from the channel, the Meta Business Extension must be connected.


    If you have already connected the MBE via the Dashboard outlined in the previous section, you should see the "Connection Successful" screen shown below. If you do not see this screen, walk through the steps below to connect.

    1. In your Facebook and Instagram feed click 'Meta Business Extension (MBE) Dashboard' on the left-side menu
    2. Click the "CONNECT" button 
    3. Follow the prompts provided in App to make the connection

    Once completed the page should look like the following:

    MBE connect dashboard.png

  • Follow the steps below to submit the completed feed to Meta:

    1. Click 'Settings' in the left-side menu of the feed 


    2. Scroll to the 'Feed Submission' card
    3. The 'Ingestion Source Type' should have the value 'primary' populated, and the 'Feed Id' field will also have a value populated

      2023-12-08 09_52_59-Mouse Highlight Overlay.png

    4. The 'Schedule' button should be toggled ON, indicating the time and days your feed will automatically submit to your Commerce Manager
  • Once the feed has been submitted, Meta will return a Processing Report that informs you whether the channel has accepted the feed, or if the feed has any rejected any items. Users can leverage the information in the Processing Report to determine how optimize their feed, and how to resolve listed errors that are preventing some products from listing in the destination.

    When it comes to these destinations the types of errors returned may be unique to a product type or an account level issue. Please note you may need to configure additional settings or permission in your Meta account.

    How to review the Processing Report:

    1. Click 'Processing Report' from the left-side menu
    2. Just like the 'Validation Summary', you will have a 'Summary' section in the Processing Report, and you can click on any card to expand the messages for that category

      FB processing.png

    3. You can also click the "Download Reports" button to download the full report
Contact our support team for further assistance with this issue. Be sure to provide any affected sku's or screenshots of where you are encountering an issue.

Open a support ticket


Related Help articles: 

📌 Feed: Facebook - Instagram: Connecting your Facebook catalog to Instagram

📌 Video: Rule Preview

📌 All-in-one Feed Setup Overview Guide


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