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Feed: Walmart Marketplace - Walmart Marketplace Overview

Sarah Bacchus
Sarah Bacchus
  • Updated
This article will guide you through the setup and integration process whether you are new to the Walmart Marketplace (WMP) or still deciding if it is the right fit for your business.


1. Sign-up with Walmart

GoDataFeed's partnership with Walmart ensures the review of your new seller sign-up to the Walmart Marketplace will be expedited. 

Walmart Marketplace Application for GoDataFeed Partner

Once you have signed a contract with Walmart, you will be in a waiting queue. Let us know if you have completed this step so we can notify Walmart to proceed with onboarding. You will then be provided with credentials to Seller Center by Walmart via email. Once you have a login to Seller Center, you are ready to get started in GoDataFeed. 


2. Complete your seller set up in Walmart Seller Center

Complete the onboarding in Seller Central. Walmart says, "The following steps need to be completed before you go live. For an in-depth explanation of each step, see Getting Started With Walmart Marketplace."

3. Feed Module Activation

You may choose to either complete the feed setup on your own OR have GoDataFeed set up your Walmart product feed on your behalf. To add a new feed template you can complete the below steps: 

  1. First, go to Feeds
  2. Click the Plus button
  3. Click Add Feed templates
  4. Find the Walmart Category templates needed and the Walmart Inventory/Price template
  5. Select Confirm

4. Feed setup overview

Set up your category-specific and inventory/price feeds. These articles will help you complete your feed setups for Walmart.

Category-Specific Feed Setup

These templates submit SKUs to be added or updated. For example, Electronics, Clothing, Home, and so on.


Walmart - Inventory/Price Feed Setup

This template submits skus to update inventory and/or price.


5. Order management

Easily manage orders from multiple marketplaces in one place. GoOrderSync allows you to update an order s status, shipping details, tracking information and cancellations. Marketplace order information may be either synced directly with your supported shopping cart platform or via the GoDataFeed API. Alternatively, you will need to manually fulfill orders you receive from the Walmart Marketplace.


6. Complete Item & Order Testing

After you have successfully set up items in the Seller Center, you can preview what your prices and content will look like. Additionally, you can publish select items for order testing on before all of your items are officially published.

  1. Add Inventory & Publish Items
    1. Go to 'Launch Checklist' and click Complete Item & Order Testing
  2. Test Orders
    1. After your item is published, click the Purchase Item link on the right side of the grid. This will take you to the live item page where you can purchase your item on You will have to create a customer account on to purchase the item or items in your cart.
    2. Test different order activity scenarios - mark orders as Shipped, Canceled and Refund
  3. Once testing is completed, go to your 'Launch Checklist', find Complete Item & Order Testing and click "Mark as Done". This notifies the Walmart integrations team to review your account to be launched and to make you a "live" seller.
  4. Confirm you are ready to be reviewed to launch 

7. Seller Launch on the Walmart Marketplace

Once you have completed your Launch Checklist in Seller Center, the following will happen:

  • Walmart will review your account before flipping the switch to make you a "Live" seller.
  • Once you are live, Walmart launches your listings and they become viewable in 5-6 hours; searchable in 24 hours.
  • You may then load additional products over the following 4 weeks.
  • Please note: any product data changes (except price and inventory) are published within 24 hours.

8. Feed Optimization

Optimization plays an important role in helping a potential customer find your product when they type a query into a search. The higher your item is ranked, the more likely it is that a prospective customer will see your product over the thousands of other options.


  • Walmart says, "An item's SEO (beyond the Walmart Marketplace) ranking is derived from its item descriptions.
  • Good item descriptions are written for humans but include SEO tactics, like keywords, that help both search engines and prospective customers find what they are looking for. Your item listings on should always include the item description attributes shown in the image below."


  • Title of the product to be displayed on the product details page
  • Brand + Category + Defining Quality + Item Name + Pack Count if applicable.
  • Example: George Girls' Short-Sleeve Polo; Hanes Men's V-Neck Tees, 3-Pack
  • Please enter text with 200 character max

Product Identifiers

  • Required
  • Product IDs (also known as Product Identifiers) are universally accepted codes that are unique to every product sold. Product IDs are used to help Walmart's systems identify the product you are selling, determine if the same product is sold elsewhere and establish variant groups across different sellers.
  • Q: What if my item doesn't have a Product ID?
  • A: Walmart requires that all items sold on have Product IDs. If the item is something you have manufactured or produced, you may contact one of the organizations that manage Product IDs to generate an ID for your item. 

9. Feed Maintenance


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