When a feed compiles, our system assesses fields for different data scenarios. Typically, messages ranged from missing either required or optional data to whether a value was supported by the channel.  

1. Google Shopping feed enhanced validation messages 

The most popular feed template now contains more details about each validation message to explain the rationale of the message and to allow you to read more from Google's own documentation directly. 

Newly added to Google Shopping Merchant Center feeds:

• Info type messages 
• Details 
• Reference links 
• Group labels 

2. All feeds: Dismissible validation messages

• Control messages about optional data that are not applicable to your advertising strategies or product data 
• Available on all feeds for warnings and info type messages  
• Error messages cannot be dismissed 
• Once disabled, messages will be excluded from future compilations and validation totals 
• Re-enable a message from the feed template settings page 

3. Feed validation navigation and experience 

• Sorted by error, warning, info, most affected first 
• Click to see affected skus and more details about the message as well as to dismiss the rule that writes the message during feed compilation 
• Download summary or affected skus as csv 
• See the status of a sku, whether included or excluded and easily manually exclude one or more skus without writing a filter rule  

4. Feed validation “Value in feed” shows the value in question  

• See the actual value in the affected skus table 
• Saves time from having to open the feed file in excel 

5. Feed validation “Quick Actions” 

• Troubleshoot and fix data issues faster 
• Missing a required field? Update mapping or create a custom rule 
• Feed contains gift cards? Create a filter rule 
• Create a rule for a field  

More great new stuff

Product Import Sources 

WooCommerce 

• We now support the latest Woo API 
• Imports more data than our legacy method 
• Dynamically flatten metadata and attributes 

Semi-colon delimited files 

• Product files imported from HTTP can now support semicolon-delimited data
• This file format is popular with product data in Europe.

Magento 2 

• Support importing quantity from multiple Inventory Sources 

Shopify 

• Automatically imports all unique metafields with values as new columns instead of only importing the ones mapped explicitly 

Product Protection 

If enabled, import fails because it contains fewer than the chosen percentage 

• Prevent human or system errors that can take down your ads 
• Control the allowable range if your inventory fluctuates often 
• Sends import failure email 

Feed Templates 

• New 
  • Snapchat Advertising 
  • Facebook Local Inventory 

• Updated 
  • Microsoft Advertising f.k.a. Bing Shopping 
  • Verizon Media f.k.a Yahoo Product Ads