Monitor your Google Shopping campaigns from your GoDataFeed dashboard. This report is an account-level report for all shopping campaigns from the connect Google Ads account. That means it only shows data for shopping campaigns and not text ads or any other type of campaigns. Choose a date range to analyze your account performance by different metrics which can be displayed on the chart for a high-level snapshot. You can also compare metrics performance to previous period or previous year.
Example Google Shopping Campaign Performance metrics and chart
Metrics in this report include:
| Google Ads Term | Definition | |
|---|---|---|
| Clicks | When someone clicks your ad Google Ads counts that as a click. | Learn more |
| Conversions | When someone interacts with your product ad and then completes a purchase on your store. | Learn more |
| CPA |
Average Cost per Action (conversion) The average amount you’ve been charged for a conversion from your ad. Average cost per action (CPA) is calculated by dividing the total cost of conversions by the total number of conversions. |
Learn more |
| CPC |
Average Cost per Click The amount paid for your ads divided by your total clicks. |
Learn more |
| Cost (spend) | The total costs that a campaign has accrued during the time frame you selected. | Learn more |
| Impressions | How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network. | Learn more |
| Conversion Value | The total amount for the converting sale. Conversion values help you track and optimize your campaigns' return on investment (ROI) or return on ad spend (ROAS). | Learn more |
| ROAS |
Return on Ad Spend How much profit you've made from your ads compared to how much you've spent on those ads. |
Learn more |
| Check out the Google Ads Glossary for more definitions | ||
The report data is live and is requested from Google Ads directly.
This feature is free to all plans and it only takes less than a minute to connect. In the future, we'll be able to expand this report to include insights from your Google Merchant Center account on the dashboard.
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