Feeds are templates for building specific files of product data that are submitted to or puller by your advertising and selling channels. GoDataFeed contains 200+ pre-built channel templates ready for you to setup.
In the following sections of this article, we will explain how to setup your feed and submit it to your advertising or selling channels.
Jump to a section
- Download and refer to your imported product data while completing your feed setup
- Go to Products > Catalog > Download
- Open the zipped .csv file in your favorite spreadsheet application
- Be sure to 'Save' your changes before navigating away from a tab or page
- Compile your feed often to review your setup and to ensure your mapping, filters, categories and rules correct
- Check your feed's validation status for any validation warnings/errors or channel processing report errors (at least once a week for maintenance)
- Download past feed submission files from the History tab which will help you investigate issues
The system will automatically map source file data to required fields. By default, fields like Brand, Description and Title, will be populated from the source data.
GoDataFeed uses its own universal template to identify and sort your product catalog data, then our system pre-maps your product fields to the best shopping channel fields. This means we will map your 'ProductName' field to the channel's 'Title' field for you.
You can map a source field or static value. Mapping can be useful for mapping default source fields or static values, which can then be overridden for select products in Custom Rules.
The following are the actions you may take on the Mapping page:
- Show/hide feed field descriptions which may contain important details about channel data requirements and accepted values
- Sort fields using the drop-down
- Set a default feed field mapping to an imported source [P.][field] by using the combo box drop-down
- Set a default feed field mapping to a static value by typing it into the combo box
Filter rules allow you to manage which products you include in each feed.
Here are points to consider when using filters:
Use filters to include only a subset of your store’s products
An unfiltered feed includes all products from your product catalog unless you manually exclude them on the product validation page
When we compile your feed, each rule is executed and products that do not meet the rule conditions are removed from the feed
A filter cannot include products that were already excluded by a previous filter
You can manually exclude or include individual skus that are affected by filters using the options in the table on the Products page
You may also filter products at the product catalog import level using import filters (requires Ultimate plan)
There are two ways to categorize products in your feed: mapping and rules.
GoDataFeed's category mapping makes categorizing products fast and easy. We look at your imported categories from your store and suggest matching categories from the channel. Most categories will yield suggested matches, but some categories will return 'No Matches Found.' For these unmatched categories, you will need to create category rules.
The Category Rules section allows you to override category mapping using rule conditions. If you map your category "Diamond Rings > Wedding Gifts > Gifts Above $500" to Google's category "Apparel & Accessories > Jewelry > Rings", maybe there are some products that are not correctly categorized on your store. You can create a rule that says, categorize products into "Apparel & Accessories > Jewelry > Rings" if the product title or product type from your store data contains "rings".
Customize your product data mapped in the feed using rules.
You can use Rules to do the following data manipulation and optimization:
- Feed setup: Rules - WHERE conditions
- Feed setup: Rules - concatenate values
- Feed setup: Rules - concatenate UTM parameters to product URLs
- Feed setup: Rules - text replacement
- Feed setup: Rules - calculator function
These are settings to modify the feed template, feed file and processing reports. These settings are locked for
common feed templates which are used by all stores in the app. If you want to customize any of the template settings or add/remove any feed fields or validation rules, then you must first clone the common feed.
Custom feed templates allow you to modify these settings because the custom feed is only available to your store or account.
Submit your feed to the channel by completing the submission parameters. This may require FTP, API, or other details from the channel. Please refer to our channel specific articles for more information. Otherwise, you can also configure the feed file settings, email alerts, submission schedule, or generate a feed pull url.
Some important actions to complete on this page include:
- Name your file using the text box on the left, if needed
- Add your email address to be informed when the feed succeeds and/or fails to submit
- Complete the channel specific submission parameters
- Add a submission time for when you want us to submit the feed (this means import your source data, compile the feed, and submit the feed to the channel)
- Generate a feed pull URL to provide in your channel's settings (i.e. Facebook)