Getting your products listed on shopping channels is no easy task. Merchants come to us on a daily basis looking for assistance and best practices on getting their products not only listed but optimized for better sales performance.
While there are multiple ways to get your products listed, not every option may fit into your ecommerce strategy. There are multiple options for getting products listed on your channels.
Manual/bulk upload of spreadsheets
If you’re new to the e-commerce biz or have a minimal amount of product data that doesn’t change frequently, one option is to manually create a feed file spreadsheet using a program such as Excel. You will need to create a different file for each channel as each of them require different fields. Juggling and updating multiple files requires a lot of human hours so make sure you can dedicate the time to file maintenance.
Shopping cart integration
A few major shopping cart platforms integrate directly with some channels such as Google Shopping. The downside? No option to filter out unwanted or even hidden products. It is basically a data dump of your product data from your platform to Google. Additionally, there are limited customization abilities, meaning that you won’t be able to make many tweaks to your data without changing the way your products look on your own store.
Another thing to note is that with most shopping cart platforms, there are no validation errors preventing “invalid” products from submitting to Google. What does this mean? You won’t get notified of errors or warnings until you actually submit your feed to Google, which may lead to having to submit the feed multiple times before your products are published correctly.
Product feed automation platform
We're guessing you are looking for a more automated process that integrates with multiple shopping channels. Our software allows you the flexibility of customizing your product data with business rules to fit the needs of each channel.
Now that you have imported your catalog and know on which channels you will be selling or advertising, you may select the appropriate templates you want to add to your store.