This article will guide you through the setup and integration process whether you are new to the Walmart Marketplace (WMP) or still deciding if it is the right fit for your business.
1. Sign-up with Walmart
GoDataFeed's partnership with Walmart ensures the review of your new seller sign-up to the Walmart Marketplace will be expedited. If you have already signed up with Walmart, then we'll let Walmart know that you are working with us after you send us your information using our VIP Invite form.
Once you have signed a contract with Walmart, you will be in a waiting queue. Let us know you have completed this step so we can notify Walmart to proceed with onboarding. You will then be provided with credentials to Seller Center by Walmart via an email. Once you have a login to Seller Center, you are ready to get started in GoDataFeed.
2. Complete your seller setup in Walmart Seller Center
Complete the preliminary steps on your 'Launch Checklist'. Walmart says, "The following steps need to be completed before you go live. For an in-depth explanation of each step, see Getting Started With Walmart Marketplace."
3. Feed Module Activation
DIY or GDF: You may choose to either complete the setup on your own OR have GoDataFeed setup your Walmart product feed on your behalf. This article will outline how to complete both options.
- First, go to Feeds
- Click the plus button
- Click Add feed templates
- Find the Walmart Category templates needed and the Walmart Inventory/Price template
4. Feed setup overview
Setup your category-specific and inventory/price feeds. These articles will help you complete your feed setups for Walmart.
Category Specific Feed Setup
These templates submit skus to be added or updated. For example, Electronics, Clothing, Home, and so on.
- Feed Setup Overview: Quick Reference Guide
- Use this article to setup your feed.
- Selecting The Best Category For An Item (ProductType)
- To assist in choosing the right category for each of your items, Walmart has created a categorization guide that can be downloaded at the bottom of this article.
- Prohibited Products Policy
- This page identifies the types of products that cannot be listed or sold on Walmart's Marketplace. Some of these products may be listed, however, provided that you obtain written pre-approval from Walmart.
- Defining Attributes For Item Setup
- This article explains only the common attributes required for item setup. There will be compliance attributes and additional required attributes that should be identified and defined based on the category and type of item.
- Variant Groups
- A variant group is a group of individual products or items that only differ by a few attributes.
- Frequently Asked Questions: Variant Group
- Schedule Submission
- We recommend submitting 1-5 skus or variant groups to start to make it quicker and easier to identify feed processing errors
- In preparation for the Walmart integrations team to review your account to go live, Walmart says to use a test batch with the lesser of either 10% of your total skus or 1,000 skus
Walmart - Inventory/Price Feed Setup
This template submits skus to update inventory and/or price.
5. Order management
Easily manage orders from multiple marketplaces in one place. GoOrderSync allows you to update an order s status, shipping details, tracking information and cancellations. Marketplace order information may be either synced directly with your supported shopping cart platform or via the GoDataFeed API. Alternatively, you will need to manually fulfill orders you receive from the Walmart Marketplace.
6. Complete Item & Order Testing
After you have successfully set up items in the Seller Center, you can preview what your prices and content will look like. Additionally, you can publish select items for order testing on Walmart.com before all of your items are officially published.
- Add Inventory & Publish Items
- Go to 'Launch Checklist' and click Complete Item & Order Testing
- Test Orders
- After your item is published, click the Purchase Item link on the right side of the grid. This will take you to the live item page where you can purchase your item on Walmart.com. You will have to create a customer account on Walmart.com to purchase the item or items in your cart.
- Test different order activity scenarios - mark orders as Shipped, Canceled and Refund
- Once testing is completed, go to your 'Launch Checklist', find Complete Item & Order Testing and click "Mark as Done". This notifies the Walmart integrations team to review your account to be launched and to make you a "live" seller.
- Confirm you are ready to be reviewed to launch
7. Seller Launch on the Walmart Marketplace
Once you have completed your Launch Checklist in Seller Center, the following will happen:
- Walmart will review your account before flipping the switch to make you a "Live" seller.
- Once you are live, Walmart launches your listings and they become viewable in 5-6 hours; searchable in 24 hours.
- You may then load additional products over the following 4 weeks.
- Please note: any product data changes (except price and inventory) are published within 24 hours.
8. Feed Optimization
Optimization plays an important role in helping a potential customer find your product when they type a query into a search. The higher your item is ranked, the more likely it is that a prospective customer will see your product over the thousands of other options.
- Walmart says, "An item's SEO (beyond the Walmart Marketplace) ranking is derived from its item descriptions.
- Good item descriptions are written for humans but include SEO tactics, like keywords, that help both search engines and prospective customers find what they are looking for. Your item listings on Walmart.com should always include the item description attributes shown in the image below."
- Title of the product to be displayed on the product details page
- Brand + Category + Defining Quality + Item Name + Pack Count if applicable.
- Example: George Girls' Short-Sleeve Polo; Hanes Men's V-Neck Tees, 3-Pack
- Please enter text with 200 character max
- Product IDs (also known as Product Identifiers) are universally accepted codes that are unique to every product sold. Product IDs are used to help Walmart's systems identify the product you are selling, determine if the same product is sold elsewhere and establish variant groups across different sellers.
- Q: What if my item doesn't have a Product ID?
- A: Walmart requires that all items sold on Walmart.com have Product IDs. If the item is something you have manufactured or produced, you may contact one of the organizations that manage Product IDs to generate an ID for your item.
9. Feed Maintenance
- Processing Reports
- You can find Walmart's Feed Status messages in the GoDataFeed UI under the feed's Processing Reports tab. These can also be found in Walmart's Seller Center UI under the Feed Status tab.
- See Walmart's Knowledge Base article: How To Resolve Common Integration Errors
- Contact Walmart as needed, see Walmart's Knowledge Base article: Contacting Support From The Seller Center